WhatsApp Marketing Broadcast: How to Send Offers to Many Customers Properly
Many shop owners save hundreds of numbers and send one offer to all of them from a normal broadcast list. This is slow, gets limited by WhatsApp, and can get your number blocked. Here is the proper way, and how LoyaltyRewards makes it easy.
Why ordinary broadcast lists are risky
The normal WhatsApp or WhatsApp Business app broadcast list only reaches people who have saved your number. It is made for small, personal messages, not marketing to a large crowd.
If many people report or block you, WhatsApp can restrict your number, and that number may be the one your customers use to order. Sending to bought or scraped number lists is never a good idea.
- Only reaches people who saved your number
- No proper record of who read or clicked
- Customers who did not agree may report you
- Your main shop number can get restricted
The proper way: Meta's official WhatsApp Business Platform
Meta offers an official platform for businesses to send offers at scale. It works with a few simple rules that protect both you and your customers.
- Send only to customers who agreed to receive offers
- Use Meta-approved message templates
- Include a Stop offers button in every message
- Send from your own WhatsApp Business number
- Check delivered, read and clicked counts afterwards
How to collect opt-in the right way
Ask customers clearly at the counter or on your loyalty card sign-up whether they would like to get offers on WhatsApp. Keep a record of who said yes, and never add people who did not agree.
Tell them what to expect, like a festival offer or a birthday wish, and do not message too often. Fewer, useful messages work better than daily forwards.
- Ask at billing or sign-up
- Explain what messages they will get
- Respect anyone who taps Stop offers
- Never message bought or scraped lists
How LoyaltyRewards does this for you
The Online E-commerce Shop add-on of LoyaltyRewards costs ₹1,179/month and includes 500 offer messages; extra messages are ₹0.59 each. Offers go from your own WhatsApp Business number through Meta's official platform, only to customers who agreed, using Meta-approved templates with a Stop offers button.
You see delivered, read, clicked and ordered counts. You can also keep using the WhatsApp Business app on your phone, and all chats show in one inbox. Customers who opt in can also get automatic birthday, thank-you and win-back messages on the Growth plan.
- Official platform, no risky lists
- Delivered, read, clicked and ordered counts
- WhatsApp catalogue, cart and payment link into your own Razorpay account
- Auto-reply menu, keyword replies and away message
Questions
Is WhatsApp broadcast allowed for business offers?
Yes, when done through Meta's official WhatsApp Business Platform, with customers who agreed, approved templates and a way to stop messages. Sending to bought or scraped numbers is not a good or safe practice.
What is a message template?
A template is a message format that Meta approves before you can use it for offers. It keeps messages clear and prevents spam.
Can I still use the WhatsApp Business app on my phone?
Yes. With LoyaltyRewards you keep using the WhatsApp Business app on your phone, and your chats show in one inbox in the panel.
How much does it cost?
Try everything for 7 days at just ₹117. Paid plans are ₹707, ₹1,769 and ₹3,539 per month, adding campaigns, staff logins and more locations. Yearly plans save 20%. The WhatsApp add-on is ₹1,179/month with 500 offer messages included.
About LoyaltyRewards
LoyaltyRewards is made by AppSage Infosystem Private Limited, Hoskote, Bangalore 562114, Karnataka (GSTIN 29AAVCA9317J1ZW). We build loyalty, Google review and WhatsApp tools for Indian shops, and we are a verified Meta Tech Provider on the official WhatsApp Business Platform. Every payment comes with a GST invoice. Talk to us on WhatsApp.