Services
Competitive AI Visibility Benchmarking
A quarterly scoreboard of who AI recommends in your category: you or your competitors.
When a buyer asks an AI assistant for the best provider in your category, a handful of brands are named. A competitive benchmark shows exactly who those brands are, how often you appear, how you are described compared with competitors, and which sources the AI cites.
AppSage runs a fixed, documented set of category questions across the major AI platforms every quarter, so leadership teams get a consistent, comparable view of AI share of voice and a clear list of opportunities to close the gap.
Tools & platforms
From ₹45,000 + GST · see pricing
- ChatGPT
- Gemini
- Perplexity
- Microsoft Copilot
- Google AI Overviews
- Looker Studio
What's included
Everything you need, planned and delivered by one team.
Category question set
50 to 200 questions buyers ask at each stage, agreed with your team and kept fixed for fair comparison.
Competitor set
Up to 10 named competitors tracked alongside your brand.
Share of AI mentions
How often each brand is mentioned, recommended or cited, by platform and by topic.
Positioning comparison
How AI describes each brand's strengths, weaknesses, pricing and audience.
Cited source analysis
The websites and publications AI answers rely on, so you know where to earn presence.
Executive report
A board-ready summary with trends, gaps and the top priorities for the next quarter.
How we deliver
A simple, transparent process with a working demo at every milestone.
Discover
We learn your goals, users and constraints, then agree scope, timeline and a fixed quote.
Design
User flows and clickable designs you can review before any code is written.
Build
Development in one-to-two-week sprints, each ending with a demo you can try.
Launch & grow
Testing, go-live, training and ongoing support, improvements and SEO.
Transparent reporting
What we measure, every month
A plain-language report and a review call each month: what we did, what changed and what comes next.
- AI share of voice vs each competitor
- Recommendation rate in buying-stage questions
- Citations of your website vs competitor sites
- Quarter-on-quarter change by topic
Pricing
Starting prices for a clearly defined scope. You receive a written proposal with exact deliverables before any work begins.
Category snapshot
From ₹45,000
One-time · 50 questions, 5 competitors, 4 AI platforms
Get a proposalQuarterly benchmark
From ₹60,000/quarter
100 questions, up to 8 competitors, trend report and priorities
Get a proposalEnterprise benchmark
From ₹1,50,000/quarter
200+ questions, multiple markets or product lines, executive briefing
Get a proposalPrices in Indian rupees, exclusive of 18% GST. International clients receive USD quotes. Third-party costs (ad spend, paid tools, translation, travel, sponsored placements) are quoted separately. Larger scopes are priced after a free consultation.
FAQ
Competitive AI visibility benchmarking: common questions
How do you make results comparable over time?
We fix the question set, platforms, location settings and testing method at the start and document them, then repeat the same tests each quarter. AI answers vary between sessions, so we report trends rather than single results.
Can we choose the competitors?
Yes. You choose up to 8 competitors on the quarterly plan; we can also suggest brands that AI frequently recommends in your category.
Is this useful without other AEO or GEO work?
Yes. Many clients start with a benchmark to decide where to invest. It also measures the impact of any SEO or GEO work you do.
Other services
AEO & GEO (AI search optimisation)
AI brand accuracy monitoring
AI shopping & product feed optimisation
Agent-ready websites
AI crawler & content governance
Multilingual & multi-market GEO
Entity & knowledge graph management
Digital PR for AI citations
AI search analytics dashboard
AEO & GEO training & workshops
Ready to start your competitive ai visibility benchmarking project?
Tell us what you want to build. You get a clear plan, timeline and fixed written quote, usually within one business day.