Services
Google Ads & PPC Management That Pays for Itself
Search, Performance Max, YouTube and remarketing campaigns optimised for leads, not clicks.
Google Ads puts you in front of customers at the exact moment they search. Run well, it is the fastest predictable source of leads. Run badly, it is the fastest way to spend money. AppSage manages campaigns with one goal: profitable enquiries and sales.
We set up proper conversion tracking first, build tightly themed campaigns and landing pages, and optimise every week using real lead data, not vanity clicks.
Tools & platforms
- Google Ads
- Google Tag Manager
- Google Analytics 4
- Merchant Center
- YouTube Ads
- Microsoft Ads
- Looker Studio
What's included
Everything you need, planned and delivered by one team.
Account audit & setup
Structure, budgets, bidding strategy and negative keywords reviewed or built from scratch.
Conversion tracking
Forms, calls, WhatsApp clicks and purchases tracked with Google Tag Manager and GA4, so every rupee is measurable.
Search campaigns
High-intent keywords, compelling ad copy and extensions that win the click.
Performance Max & Shopping
Product feeds and asset groups for eCommerce and lead generation.
Landing pages
Fast, focused pages built by our developers to turn ad clicks into enquiries.
Remarketing & YouTube
Bring back visitors who did not convert, and build awareness with video.
How we deliver
A simple, transparent process with a working demo at every milestone.
Discover
We learn your goals, users and constraints, then agree scope, timeline and a fixed quote.
Design
User flows and clickable designs you can review before any code is written.
Build
Development in one-to-two-week sprints, each ending with a demo you can try.
Launch & grow
Testing, go-live, training and ongoing support, improvements and SEO.
Transparent reporting
What we measure, every month
A plain-language report and a review call each month: what we did, what changed and what comes next.
- Cost per lead and cost per acquisition
- Conversion rate by campaign and keyword
- Return on ad spend (ROAS)
- Search impression share
FAQ
Google Ads & PPC: common questions
How much should I spend on Google Ads?
It depends on your industry, competition and goals. We estimate a starting budget from keyword research, test for a few weeks, then scale what produces leads at a cost that works for your business.
Is ad spend included in your fee?
No. Ad spend is paid directly to Google from your own account, so you keep full control and ownership. Our management fee is separate and transparent.
Should I do SEO or Google Ads first?
Ads bring leads quickly while SEO builds long-term traffic that does not need ad spend. Many businesses start ads for immediate results and invest in SEO at the same time.
Ready to start your google ads & ppc project?
Tell us what you want to build. You get a clear plan, timeline and fixed written quote, usually within one business day.