AI assistants are gaining the ability to browse websites and complete tasks for their users: comparing options, filling in forms and making bookings. These agents need much the same things as a person using a screen reader: clear structure, labelled controls and information shown as real text. Use this checklist to see how ready your website is.
Structure and content
- Each page has one clear H1 and logical H2/H3 headings.
- Prices, opening hours, availability and key facts are real text, not only inside images.
- Important content does not depend on hover effects or content that only appears after complex interactions.
- Navigation uses real links with descriptive text, not "click here".
Forms and bookings
- Every form field has a visible label, not just placeholder text.
- Required fields and error messages are clear and explained in text.
- Booking and enquiry flows have a clear confirmation step.
- CAPTCHAs and bot protection are balanced so legitimate users are not blocked unnecessarily.
Machine-readable information
- Organization, LocalBusiness, Product or Service structured data that matches the page.
- An up-to-date XML sitemap and clean canonical URLs.
- Consistent business details across your site and listings.
Access rules
- Robots.txt and firewall rules do not accidentally block the search and AI crawlers you want.
- Sensitive or private sections are protected by login or firewall rules, not only robots.txt.
- Your team has agreed which AI crawlers may access which content.
Performance
- Pages load quickly and pass Core Web Vitals.
- Key content is available without heavy JavaScript where possible.
Why this is worth doing now
Almost everything on this list also improves accessibility, conversion rates and SEO today, so the work pays off even before AI agents become mainstream.
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