In a city as crowded as New York, a distinctive logo and consistent visual identity help customers recognise you instantly, on a storefront, an app icon or a social feed.
What makes a strong logo
- Simple: recognisable at the size of an app icon or favicon.
- Distinctive: clearly different from competitors in your category.
- Versatile: works in one colour, on dark and light backgrounds, in print and on screen.
- Timeless: avoids trends that will date quickly.
The design process
- Discovery: your story, audience, competitors and personality.
- Concepts: two to four distinct directions.
- Refinement: develop the chosen direction with your feedback.
- Brand system: colours, typography and usage rules.
- Delivery: all files and a short brand guide.
Files you should receive
Vector files (SVG, AI or EPS) for print and signage, PNG files with transparent backgrounds for digital use, PDF versions, and colour codes in HEX, RGB and CMYK.
Beyond the logo
Apply your identity consistently across your website, app, social media templates, packaging, menus and stationery. Consistency is what turns a logo into a brand.
AppSage design services
AppSage Infosystem creates logos, brand identities and graphic design for clients in New York and worldwide, and can extend your brand into websites and apps.